In the dynamic world of accounting, where the focus shifts from mere number crunching to forging meaningful relationships and providing deep insights and guidance, Veronique Van de Water, founder of StrateVision.fin, takes a progressive position.
Veronique is not your average accountant; her rebellious streak and deep passion for entrepreneurship have led to the founding of a unique accounting firm. In addition to running StrateVision.fin, Veronique is the driving force behind the podcast 50 Shades of Entrepreneurship and organizes interactive sessions in the StrateVision.café, where entrepreneurs come together to explore relevant themes. This interview offers a glimpse into her inspiring journey and highlights how Bizzcontrol plays an essential role in realizing her vision.
StrateVision.fin was founded in 2020, during a time when the world was in upheaval. What inspired you to start an accounting firm during that period?
Indeed, it was a challenging time, but I have always had a tendency to swim against the tide a bit. When the pandemic broke out, I saw opportunities to start a new type of accounting firm. A firm that truly stands beside the entrepreneur, is accessible, and offers transparency about prices and figures. We aim to be a firm that not only provides services but also acts as a partner and advisor for ambitious entrepreneurs. All this with a focus on the specific needs of SMEs, creating a firm that I myself would consider ideal, both to work for and to be a client of.
How does StrateVision.fin differentiate itself from other accounting firms in this competitive sector?
What sets us apart is our digital approach and the fact that we truly stand alongside entrepreneurs. Our clients are predominantly under 40 and possess a modern vision of entrepreneurship where gut feeling alone is not enough. That's why we pay a lot of attention to customer experience, with regular interactions and a critical perspective that allows us to look beyond legal obligations. With a team of 9, spread over 4 offices and more than 300 files, we challenge both our clients and ourselves to get the basic, accurate, and timely financial data perfect, as a foundation for growth and success.
How do you deal with the many challenges within the rapidly changing accounting sector, including finding qualified staff?
The accounting sector is indeed changing rapidly, with increasing complexity and responsibilities. This not only makes the job more extensive, but also the search for qualified personnel more challenging. We recognize that people do not move into our sector naturally, making attracting talent a potential challenge. However, digitalization is the key to success for us. Tools like FID-Manager, Bothive, Clearfacts, Exact Online, Silverfin, and of course Bizzcontrol enable us to work more efficiently and offer us the possibility to adapt our business model. We invest in technology and training to strengthen our team and embrace new ways of working. This helps us to see and seize opportunities, allowing us to grow together with our clients.
Veronique of the Water
owner @stratevision.fin
How does StrateVision.fin integrate Bizzcontrol into your services and which modules do you find most valuable for you and your clients?
Bizzcontrol is not just a tool for us; it is an extension of our services. It allows us to give advice in the language of the entrepreneur, something crucial for our clients. By sending interim reports every quarter, Bizzcontrol offers us an efficient way to communicate and provide advice proactively. Our experience with the implementation was extremely positive; the platform is intuitive and user-friendly, which enabled us to start working with the current figures immediately.
The personal commitment of the Bizzcontrol team and their willingness to work with us to improve the quality of advice to entrepreneurs is remarkable.
The report generator, central office cockpit, annual forecast, and in-depth analysis modules have proven to be particularly valuable. These tools enable us to provide a deep and understandable analysis, allowing entrepreneurs to make better-informed decisions.
Our clients often ask how they can improve their business performance. Previously, answers to questions such as the impact of price increases or the additional sales required to afford new staff were complex and time-consuming. Thanks to Bizzcontrol's revamped budget simulator, we can literally control the enterprise's levers. It is a real game-changer; it makes complex financial scenarios accessible and understandable for our clients, allowing them to visually see and understand the impact of their decisions.
What are you most looking forward to in the future of StrateVision.fin and your collaboration with Bizzcontrol?
I look forward to the continuous evolution and innovation that we can achieve together with Bizzcontrol. Their commitment to developing new features that truly add value for us and our clients perfectly aligns with our vision of continuous improvement and renewal. The future of StrateVision.fin lies in deepening our role as advisors and partners for entrepreneurs, using advanced technologies like Bizzcontrol to support this. Our journey so far has been inspiring, and I am excited about what the future holds, both for us and for the entrepreneurs we support.
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